Graphic design is an art where a professional called a graphic designer creates a visual content to communicate a message. Therefore, it is done with a purpose either to communicate an idea, address a problem or achieve other objectives. It makes use of images such as photos, symbols, logos, or illustrations, colors, forms and typography to meet the need of its users and to optimize user experience visually.
Types of Graphic design
There is no single way to communicate an idea or solve a problem. This has given rise to eight major types of graphic designs, although they often overlap.
- Visual identity design: This includes letterhead, business cards, brand guides or logos.
- Marketing and advertisment design: This includes flyers, infographics, brochures, postcards, one-sheets, posters, social media ads, banners vehicle wraps, powerpoint presentation or menus.
- User interface design: This includes web page design, Theme design (WordPress, Shopify, etc.), Game interfaces, App design
- Publication design: This includes books, magazines, catalogs, newspapers, newsletters or directories.
- Packaging design: This includes product packaging and labels.
- Motion design: This includes presentations, advertisement, trailers, animated logos, tutorial videos, apps, websites, promotional videos, GIFs.
- Environmental design: This includes signage, wall murals, museum exhibitions, office branding, public transportation navigation, retail store interiors, stadium branding, event and conference spaces
- Arts and illustration design: This includes t-shirt design, Graphic patterns for textiles, Motion graphics, Stock images, Graphic novels, Video games, Websites, Comic books, Album art, Book covers, Picture books, Infographics, Technical illustration and Concept art.
How does graphic design boost your business?
Graphic design boost you business in several ways:
- It attracts your customer’s attention and increases interaction
- It makes complex information to be easily accessible and processed by user much quicker
- Also, it establishes a trustworthy visual presence. This is because it tells users that you know what you are doing as well as what they want.
- It gives your company a unique brand identity that will keep drawing customers attention.
- There’s improved user experience which strenghten’s your brand.
Click here to view our graphic design packages.