The emergence of new technologies and the presence of search engines (Google, Yahoo, Bing etc.) are changing customer behavior with time. The rise of Covid-19 has further accelerated this transformation and have caused many businesses to move online and to embrace technology.
Although many have run to social media as an online platform to effectively run their businesses, the social media outage on the 4th of October 2021 which lasted for about 6 hours saw Facebook and all that it owns including Instagram, WhatsApp and messenger go down. This was a big blow for businesses which rely on them for sales and communication amongst others. Also, Facebook together with other social media platforms such as Twitter, Linkedin, TikTok, Youtube etc are under constant regulation and may not offer features nor the flexibility necessary to meet the needs of your business. Again, the customers present on social media platforms don’t belong to you but to the owners of these platforms. You need to own your own customers. They need to know where to fine you even when you are in bad books with your social media platform. Lastly, not everyone is on social media but everyone can visit a website.
Therefore, there is an increasing need for businesses to own a website in order to survive and to have an advantage over their competitors. A good looking, professionally designed, lead booster, sales magnet and brand differentiating website will make you stand out. This is where Koxydesign comes in.
Why do you need a website for your business?
Here are the advantages of owning a business website:
Gain an Online Presence
People no longer go from door to door to inquire about business-related needs. They search online before making any purchase decision. This means if you are not online, then they may never find you or even know if you exist. But, with a business website, new customers may quickly find you from the comfort of their home. This will expose them to your services and offerings.
It makes you look credible and professional
A website builds a level of trust and credibility between you and your customers. A Standford Web Credibility Research showed that 75 % of users trust a comapany’s credibility on how well and interactive the website was designed.
A website also comes with free emails such as info@yourbusiness.com, or support@yourbusiness.com. Such emails makes you look professional.
A website keeps communication and trust between you and your customers
As earlier mentioned, having a website builds an initial level of trust between you and your customers since it creates some sense of credibility. Also, apart from a well-designed and professionally looking website, other factors such as showcasing your team, business contact information, testimonials and reviews, social media profile or making sure your website is HTTPS secured helps to enhance trust and credibility.
Being interactive, a website can help your customers to continuously interact with your business. Announcements or changes in your company can also be directly communicated to your customers through your website.
Showcase, promote or sell your product and services
Control your branding and marketing
Compared to traditional forms of marketing such as flyers, print ads or print release, online marketing is much cheaper, less time consuming and more effective.
A website will be the final destination for your marketing campaign whereby you will be directing customers from different channels including social media, blogs, video channels and email marketing. The more people come to your website, the more they know you and understand your brand.
Compete with other businesses
Whether you want to admit it or not, your competitors are already on the internet showcasing their products and services.
Some have already gathered a very large audience and built sufficient trust. This means they are already a step ahead of you. But not to panic, there are several ways you can still beat them including search engine optimization (SEO), promotions and ad campaigns. But first get yourself a website.
Read More: Search Engine Optimization as a useful tool in beating your competition.
Helps to manage your business
A website is not just about getting new customers. You can also use it to manage or organize your business and team. It can also provide a better understanding of your customer needs.
Read More: What You Need For a Website